opinion

A New Way to Pay

Many operators in the adult space are familiar with the rapidly evolving complexities and continually changing options within the billing game. Sometimes these issues surround new regulations, while other times they involve new opportunities for profit.

Such is the case with the attack on MasterCard and Visa's billing market domination, now being conducted by telecom giants AT&T, T-Mobile and Verizon Wireless, which are developing a contactless, Smartphone-based retail payment system that is intended to replace traditional credit and debit card use.

Bloomberg reports that Atlanta and several other U.S. cities will host the initial trial of the m-payment solution, in cooperation with Discover Financial Services, which will provide the payment-processing infrastructure; and Barclays, tasked with managing the accounts.

"This is definitely a game-changer," Richard Crone of Crone Consulting stated, saying how the wireless carriers "are the biggest recurring billers in every market."

"They are experts at processing payments," Crone added.

Crone notes that wireless carriers enjoy advantages over the card associations, which could allow them to take control of the U.S. payments market from Visa and MasterCard.

"A mobile device is online, real-time interactivity that changes the customer relationship," Crone concluded. "A card is dumb."

For its part, Visa wants to be a part of the mobile payments loop, despite the major carriers' seeming focus on going it alone and not sharing the pie with the billing giant.

"Visa is in discussions with a number of mobile operators around the world," Bill Gajda of Visa Mobile stated. "We continue to believe that the best opportunity to create a secure, scalable, mobile-payment service is by working together, converging mobile and financial networks, and extending the value of electronic payments to the mobile channel."

Competition, especially within the world of financial services, is a good thing and may make it easier for adult merchants to enjoy access to these developing technologies.

Regardless of the final applications, however, it is clear that the streamlining of all forms of payment systems is continuing; with innovative tools and simple ease of use. Concerns over security, anti-trust issues and competitive grandstanding may hamper the swift adoption of Smartphone "wave" payment processing, but this and other forms of mobile billing are rapidly coming our way — who will provide these services is the only remaining question…

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Sarah Illustrates Spins Chill Vibes Into Viral Fame

Lounging in her sunny SoCal backyard in between content shoots, with her hair swept into a no-fuss ponytail and the sun dappling her shoulders, Sarah Illustrates looks every bit the hot mom next door — because, well, she is. The kind of mom who bakes fresh bread on the weekends, juggles dance recitals and baseball games, and delights in life’s simpler joys, like family time and trips to Target.

Jackie Backman ·
opinion

How to Use Adult-Friendly Link Tools to Boost Fan Conversions

In the world of adult content, where platforms play favorites and policy changes happen overnight, “link in bio” isn’t just a digital afterthought — it’s a frontline tool. A well-crafted link hub can turn a casual viewer into a paying customer. Yet far too many creators treat their link page like a neglected parking lot: messy and littered with broken promises.

Megan Stokes ·
profile

WIA Profile: Cynthia Wielgosz Elliott

The past year has been a challenging one for the team at premier lubricant manufacturer Sliquid. Late in 2024, company co-founder Dean Elliott passed away after battling cancer, though he managed to flash his wide, signature grin until the very end.

Women in Adult ·
opinion

How to Protect Your Likeness in the Age of AI Content

Imagine your AI twin shooting content, flirting with fans and collaborating with world-class talent. No glam team, no reshoots, no bad angles. Meanwhile, you’re offline, on vacation, maybe horizontal in a robe at the Four Seasons.

Gabrielle Christ ·
opinion

Michigan's Intimate Ideas Offers Playful Retail Setting for Wide Range of Shoppers

Jerry Manis, the regional manager of Intimate Ideas’ Michigan stores, never planned on working in adult retail — but he says it’s turned out to be a surprisingly rewarding gig.

Quinton Bellamie ·
profile

Nade Nasty on Balancing Kink and Care Behind the Camera

Don’t let the name fool you. Onscreen, Nade Nasty projects the larger-than-life personality of a chaotic showman occupying a world that is strange, specific and entirely his own. Offscreen, however, he’s a thoughtful, detail-oriented creator — who just happens to have a serious flair for the eccentric.

Jackie Backman ·
opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Kraig McGee Blends Family Values, Creative Background at TAF Distributing

Walk into any Adam & Eve store in the Mountain West region of the U.S. and you’ve likely stumbled into a TAF Distributing outfit. Owned by industry veteran Kraig McGee Jr. and staffed by his closest family members, McGee’s 35 TAF-operated stores span 13 states, from woodsy Idaho to scenic Utah and well beyond.

Colleen Godwin ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

How Pleasure Brands Can Ethically Market to LGBTQ+ Communities

Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 days. But as a queer, nonbinary marketing strategist who works with adult brands year-round, I’m here to say: Rainbow dildos alone are not progress. They’re often just noise.

Hail Groo ·
Show More